3 Gigwell alternatives for artist booking management

Gigwell is a popular cloud-based booking platform, especially in the US, known for handling contracts, invoices, logistics, and online payments in one place. It’s a strong choice for independent artists and agencies that want a comprehensive system to manage deals and get paid.

But maybe you find Gigwell hard to navigate, want a more customizable CRM section, or need features better suited to multi-artist agencies and show advancing. In this article, we’ll check out three alternatives to Gigwell for your artist booking agency. Here’s our TL;DR version:

• Gigwell is best for individual artists, agents, and talent buyers handling contracts & online payments.
• SystemOne is best as an all-in-one booking agency solution.
• Master Tour by Eventric is best for tour managers, touring artists, and production managers.
• ABOSS is best for artists & small agency teams.

Quick overview table: Gigwell vs SystemOne vs Master Tour vs ABOSS

We’ll explore each artist booking platform in more detail further down below. But let’s start with an overview of the main features and pricing:

Each of these platforms offers a robust set of features for artist booking, and also fair pricing. So how will you choose? Let’s take a deep dive into the features, pros and cons, and pricing of each platform, highlighting their differences.

Gigwell overview

Gigwell is built as an end-to-end booking system: you can negotiate contracts, generate invoices, manage logistics, and collect online payments from one platform. The product is split into three main modules:

• Productivity Suite (Book): The core booking CRM for contracts, deals, logistics, and invoices.
• Tour IQ (Discover): A venue and festival database to research venues and fill routing gaps on tour.
• Ticket Counts Pro (Track): For tracking ticket sales and performance across shows.

When you log into the Productivity Suite, you land on a dashboard that summarizes current deals and bookings. From here, you can create new bookings, jump into the calendar, and review your pipeline.

The Roster tab gives a good overview of your artists. You can click into an artist profile to see their details, create a new booking, or get the embed code for their booking form or booking page. Gigwell’s embeddable booking page and standard contract with built-in digital signing are part of its core value for artists and agencies.

The contacts database is functional but not very sophisticated: filters are limited, and you’ll likely rely on groups and exports for more advanced segmentation. Where Gigwell shines is the financial workflow: it offers customizable invoices, online payments, payment tracking, and automated financial reporting, giving agents a clear view of revenue and outstanding balances.

Pros & cons of Gigwell

As a well-known name in artist booking software, Gigwell comes up a lot in software searches and comparisons. Here are some of the key strengths and tradeoffs according to popular opinion:

Gigwell pricing

Gigwell’s Productivity Suite offers separate pricing for artists and agencies. Pricing is based on the number of full “business users” on the account, and a version of Tour IQ is bundled into each subscription.

SystemOne overview

One of the main reasons Gigwell users switch to SystemOne is its clean, easy-to-navigate interface. With customizable tags and filters, managing a large contact database in SystemOne is faster and more user-friendly compared to Gigwell.

SystemOne offers a comprehensive feature set for a variety of use cases:

• DJs & electronic music booking agencies
• Touring & live bands agencies
• Performing arts agencies

It’s equally suitable for agencies booking entertainment for corporate events, cultural festivals, and weddings.

Show planning is made easy with automatic, async advancing sessions with promoters. Artists and crew enjoy free access to the SystemOne mobile app, so they’re always updated and get to where they need to be on time.

Other standout features of SystemOne include localized document and email templates, international tax compliance, and native document eSign with automated updates.

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Want to try out SystemOne? Follow the click prompts in the interactive demo below:

Learn more about SystemOne’s artist booking and scheduling features.

Pros & cons of SystemOne

SystemOne doesn’t offer ticketing and event management features like Gigwell’s Ticket Counts Pro package, but shines in managing artist booking requests, finding new deals, show logistics, and financial management.

SystemOne pricing

With a low base price and a fixed cost per user on top, SystemOne quickly becomes more affordable than Gigwell. For example, two agent seats in SystemOne costs €164 p/month, but in Gigwell, the bill will rack up to about €172 p/month for two business users.

You can also opt for SystemOne’s annual pricing and get a further 10% discount.

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Master Tour overview

As a tour planning and logistics software, Master Tour by Eventric offers features that overlap with artist booking software. These features include:

• Tour logistics & travel arrangements.
• Itinerary creation.
• Calendar integrations.
• Guest lists.
• Advancing.
• Tour accounting for income, expenses, and settlements.

Just like Gigwell, SystemOne, and ABOSS, Master Tour also has a mobile app for artists and crew to keep track of their tour logistics. These tools become essential after the booking is confirmed—once a show moves from deal to production and execution.

You’ll need to download a desktop app to start using Master Tour, as it’s not a web-based platform like the other tools on this list. We like the clean and intuitive interface. Setting up your first tour is easy.

You can set up detailed advancing for each event in your tour, including schedules, production notes, contacts, and files. But collaboration with promoters is limited: they can’t directly update advancing details unless they have their own Master Tour account with permissions granted.

Travel logistics are also well supported, allowing you to organize ground, air, rail, and sea transportation in one itinerary.

Despite its solid offering for tour planning and logistics, Master Tour is missing some core features that every artist booking agency needs:

• No booking intake forms or requests.
• No artist roster management.
• No contract workflows & eSign.

Pros & cons of Master Tour

As mentioned, Master Tour is missing some key features for booking agencies, namely handling booking requests and artist scheduling. So if you’re starting a new booking agency, Master Tour may not be your best bet.

Master Tour pricing

The Professional package is Master Tour’s main subscription. It also offers a 14-day free trial and annual pricing with a big saving.

ABOSS overview

ABOSS is another well-known platform for artist booking, offering two suites tailored to booking agencies (Agency Suite) and self-managing artists (ABOSS Artist Pro), respectively. We’ll focus on the Agency Suite in comparison to Gigwell.

There’s no free trial for ABOSS Agency Suite, so you’ll have to sign up for a paid subscription to access the platform.

You can check out our comparison of ABOSS alternatives to see how it stacks up to other popular booking agency software.

The main dashboard gives a handy overview of the current events you’re running. When you click on an event, you’ll enter the detail view where you can:

• Edit event details.
• Update the deal.
• Run advancing.
• Create and manage contracts and invoices.
• Manually add your event ticket sales.
• Set up logistics and guest list.

One of ABOSS’s most helpful features is the drag-and-drop calendar, which is intuitive and fast to use. But the filtering options are basic, just like Gigwell’s. This means it might take longer to find the contacts, deals, and shows you’re looking for (which can be frustrating when you’re pressed for time).

But you can customize and standardize certain preferences under the Office tab, such as the database entries and document numbering.

Adding new bookings is pretty straightforward, and you can set up and send out digital signature contracts with reminders. Note that this service carries an extra cost, as it’s managed via a third-party provider.

Pros & cons of ABOSS

ABOSS offers many great features for artists and small booking agencies, but may lack the powerful productivity tools larger agencies need.

ABOSS pricing

ABOSS Agency pricing is based on the amount of artist calendars you manage. More artists, higher cost: fine for smaller agencies, but can be pricey for agencies representing bigger rosters. But their top-tier Scale plan allows you to add as many calendars as you need.

You can also opt for annual billing at a 10% discount.

Now that we’ve looked at each platform individually, let’s compare the winners in various categories to Gigwell. These categories are key feature sets every booking agency needs for efficient artist booking and show planning.

Booking requests & artist scheduling

• Winner: SystemOne leads with highly customizable booking forms and availability & exclusivity checks—ideal for multi-artist agencies.
• Runner-up: Gigwell, with customizable booking forms and basic scheduling.

Both Gigwell and SystemOne offer “plug and play” booking widgets that make it super easy for you to receive booking requests via a web form. Your artists’ calendars get filled up with no surprise double bookings, ready for contracts and advancing.

Contact management

• Winner: SystemOne offers the most robust, agency-focused CRM with smart filtering.
• Runner-up: Gigwell, with solid contact–deal workflows.

Communication & collaboration

• Winner: SystemOne, with organized task management in most platform views.
• Runner-up: Master Tour, with task visibility setting and a handy checklist.

Task management

Gigwell’s task management tool is super basic, only allowing you to add the task title, due date, time, and description. You can toggle “Show as completed” to tick it off your checklist.

In SystemOne, you can create and assign tasks to different records (contacts, companies, and shows). You can also filter your task list by users, keyword, and future and overdue tasks.

Email automation

After receiving a booking request, you can create and send a deal card to the promoter or venue. Gigwell's built-in email messaging makes it easy to handle back-and-forth communication while setting up documents.

SystemOne helps you communicate seamlessly with localized email templates and contract and rider merging. You can also share really large files via email with a download link.

Advancing & contract management

• Winner: SystemOne is the top choice for its automated advancing and eSign workflows.
• Runner-up: Gigwell, for templates, streamlined contract generation, and invoices.

The eSign module in SystemOne is developed in-house, and sending eSign contracts is free of charge. You’ll get notifications when parties sign, and you can set when outstanding signatories should be reminded to sign. Similarly, Gigwell offers integrated digital document signing and optional immediate invoice payment, but you can’t set signing reminders. 

Both platforms offer automated advancing, but Gigwell doesn’t let you accept or decline external feedback like SystemOne does.

Templates

• Winner: SystemOne shines with highly customizable document, email, and spreadsheet templates.
• Runner-up: Gigwell also offers customizable templates with merge fields.

Document templates

Styling contract and invoice templates in SystemOne is intuitive using Microsoft Word as a template editor. Gigwell also enables you to add customized Word doc templates, but the UI/UX is less intuitive and takes more time.

Email templates

With SystemOne, you have extensive customization options. For example, you can tailor and send personalized deal memos, travel booking requests, hotel confirmations, final itinerary emails, and much more.

Excel templates

In SystemOne, you can customize Excel export columns so you only include the information you need to report on. You can do the same in Gigwell by hiding and revealing columns in the main filters, but this alters the entire view (not only the export). Gigwell only provides CSV downloads (not Excel).

Invoice management & financial reporting

• Winner: Gigwell offers the most accessible financial tools for agents—clean, direct, and detailed. It also allows integrated instant payment on invoices.
• Runner-up: SystemOne, for financial tracking & reporting across artists and promoters with flexible file download options.

Gigwell provides a comprehensive overview of your agency’s financials in the Analytics section. You can filter this dashboard and see each artist and agent’s billing values. It also gives you insights into regional payouts so you can understand where your best markets are.

SystemOne’s Invoices view also enables you to track your agency’s financials across multiple bookkeepings, giving you a comprehensive overview of sales per agent or artist over any time period.

Detailed comparison table: Gigwell vs SystemOne vs Master Tour vs ABOSS

Let’s get down to the nitty-gritty. We know there are often specific features booking agents need for their workflows. Here’s the complete breakdown of all the important features so you can see which platform will suit your booking agency best:

Which Gigwell alternative will you choose?

Choosing the right Gigwell alternative comes down to how complex your booking workflows are—and how much control you need as your roster grows.

If you mainly need a straightforward way to manage contracts, invoices, and payments, Gigwell remains a solid option, especially for individual artists and smaller teams.

If you’re running a multi-artist agency and need stronger CRM tools, advanced scheduling & advancing, and highly customizable templates, SystemOne stands out as the most complete long-term solution with predictable pricing as you grow.

For teams focused primarily on tour execution rather than booking and deal-making, Master Tour excels at logistics, itineraries, and production workflows once shows are confirmed.

And if simplicity is your priority, ABOSS works well for artists and small agencies that want an easy-to-learn system without enterprise-level features.

Want to see if SystemOne can help you improve your workflow? Book a demo or request a free trial.